Cookie Policy

After you submit the age-gate form and enter the Website, the Website will make use of so-called "cookies". Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device.

Cookies used on the Website

The Website uses cookies for the following purposes:

Functionality cookies: cookies used to enhance the user friendliness of the Website for visitors. For example, a cookie is placed to remember that you passed the age gate when you are above legal drinking age. Without this cookie, you would have to re-submit this information. The functional cookies of the Website that are stored by Heineken on your computer only remain valid during your session on the Website.
Analytics cookies: Heineken uses Google Analytics cookies, with the purpose to analyze how visitors use the Website. Heineken can then make improvements to the usability of the Website. Google only processes data obtained via the Website in an anonymous form. Please visit www.google.com/analytics for more information on Google Analytics.
Communication cookies: the Website allows cookies of social plugins of certain third parties. This enables a user to share content of the Website on social networks. These plugins also enhance the user friendliness of the Website. The (use of the) data collected by these third parties via the social plugins are exclusively determined by such third party as Heineken cannot read these cookies (nor can these parties read the cookies of Heineken). For information regarding these third party cookies please check the respective third party’s privacy policy.

Cookie use

Below is a full list of cookies used:

Functionality cookies

Name	Persistency	Description	Source
AgeGatewayAllowed	End of session	This cookie saves the age gate input user birth year and checks if a website visitor is old enough to Access the website.	blade.shop
AgeGatewayCod	End of session	This cookie stores the country code of the website visitor.	blade.shop
AgeGatewayCoo	End of session	This cookie saves the country of origin till the end of the session.	blade.shop
AgeGatewayDarkMarket	End of session	This cookie acknowledges if a website visitor origins from a dark market. A dark market has strict advertising policies and therefore some of the website functionalities won’t show.	blade.shop
AgeGatewayDob	End of session	This cookie saves the date of birth till the end of the session.	blade.shop
AgeGatewayGreyMarket	End of session	This cookie acknowledges if a website visitor origins from a grey market. A grey market has stricter advertising policies and therefore some of the website functionalities won’t show.	blade.shop
session_id	End of session	This cookie is planned to store all session data and ultimately replace all other session cookies.	Qubit
AMCV_#####AdobeOrg	2 years	This cookie is used to identify the website visitor.	Adobe
qb_permanent	1 year	This cookie is planned to store all permanent data and ultimately replace all other permanent cookies.	Qubit
qb_session	End of session	This cookie is planned to store all session data and ultimately replace all other session cookies.	Qubit

Analytics cookies

Name	Persistency	Description	Source
_ga	2 years	Used for identifying users.	Google Analytics
utag_main	1 year	This cookie is used to track analytic data.	Tealium
utag.data.persist_referrer	1 year	This cookie is used to track analytic data.	Tealium
_qubitTracker	1 year	This cookie is used to give each visitor a specific Qubit ID.	Qubit
_qPageNum_the_sub_#	1 year	This cookie stores the page number for the session.	Qubit
_qsst	1 year	This cookie places a second session counter (different to _qst).	Qubit
_qst	1 year	This cookie counts the session for Qtracker.	Qubit
PRUM_EPISODES	1 year	This cookie measures several website statistics such as on page response times	Pingdom

Communication cookies

Name	Persistency	Description	Source
newsletterPopup	1 year	This cookie stores if the visitor has closed or entered his or her e-mail in the newsletter popup.	Blade.shop

Changing your settings

By changing the settings in your web browser, you can establish that you will be given notice if a cookie is stored on your computer. By changing settings, you can also establish that your browser does not accept cookies from this Website. However, if your browser does not accept cookies from this Website, you may not be able to access or use all features of this Website.

Contact

Please contact Customer Service in case you have any questions concerning anything on the use of cookies on the Website.

This Cookie Policy may be changed over time. Such changes shall be effective immediately upon the posting of the modified Cookie Policy. Users of the Website are advised to regularly read the Cookie Policy for possible changes.

Cookie Policy

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